Bnana Marketing 101
Content
marketing
Creating and sharing valuable, relevant content to to attract and engage a target audience.
Example: A pet food company runs a blog with tips on pet health and nutrition to attract A pet food runs a blog with tips on pet health and nutrition to pet owners.
Example: A pet food company runs a blog with tips on pet health and nutrition to attract A pet food runs a blog with tips on pet health and nutrition to pet owners.
Email
marketing
Sending targeted emails to prospects and customers to promote marketing: Sending targeted emails to prospects products, content, or or offers.
Example: An online clothing store sends a weekly newsletter featuring new arrivals and exclusive discounts.
Example: An online clothing store sends a weekly newsletter featuring new arrivals and exclusive discounts.
Social media
marketing
Using social platforms to promote a brand, engage with followers, and drive traffic or sales.
Example: A skincare brand runs giveaways and tutorials on Instagram to build and tutorials on to engagement and sales.
Example: A skincare brand runs giveaways and tutorials on Instagram to build and tutorials on to engagement and sales.
Influencer
marketing
Collaborating with influencers to promote products/services to their audience.
Example: A fitness apparel brand partners with a popular fitness coach to promote its new leggings on TikTok.
Example: A fitness apparel brand partners with a popular fitness coach to promote its new leggings on TikTok.
Affiliate
marketing
A performance-based model where affiliates earn commissions by promoting a company's products.
Example: A tech blogger includes affiliate links for a laptop brand in a product review article.
Example: A tech blogger includes affiliate links for a laptop brand in a product review article.
SEO
Optimizing web content to rank higher in search engine results and attract organic traffic.
Example: A travel website uses keywords like "best European cities to visit" to rank on Google.
Example: A travel website uses keywords like "best European cities to visit" to rank on Google.
Digital
marketing
All marketing efforts that use digital channels, including websites, social media, and email.
Example: A travel website uses keywords like "best European cities to visit" to rank on Google.
Example: A travel website uses keywords like "best European cities to visit" to rank on Google.
Search Engine
Marketing
Paying for visibility on search engines through ads (e.g., Google Ads).
Example: A language school runs PPC ads on Google targeting "learn Spanish online."
Example: A language school runs PPC ads on Google targeting "learn Spanish online."
Event
management
Organizing live or virtual events to promote a brand, launch products, or engage customers.
Example: A tech company hosts a virtual product launch with live QCA and demos.
Example: A tech company hosts a virtual product launch with live QCA and demos.
Print
marketing
Using physical printed materials like flyers, brochures, and magazine ads to reach an audience.
Example: A local restaurant distributes menus and discount flyers via newspaper inserts.
Example: A local restaurant distributes menus and discount flyers via newspaper inserts.
Word of
mouth
Using physical printed materials like flyers, brochures, and magazine ads to reach an audience.
Example: A new café becomes popular after customers rave about it to friends and family.
Example: A new café becomes popular after customers rave about it to friends and family.
Guerrilla
marketing
Creative, unconventional campaigns designed to generate buzz and attention.
Example: A streetwear brand paints murals with QR codes leading to a surprise product drop.
Example: A streetwear brand paints murals with QR codes leading to a surprise product drop.
Brand
marketing
Promoting the overall brand identity and values rather than a specific product.
Example: Apple focuses on minimalism, innovation, and design across all communications to reinforce brand identity.
Example: Apple focuses on minimalism, innovation, and design across all communications to reinforce brand identity.
Direct
mail
Sending promotional materials directly to customers' mailboxes.
Example: A furniture store mails postcards with a 15% off coupon to nearby homes.
Example: A furniture store mails postcards with a 15% off coupon to nearby homes.
Video
Using videos to educate, inform, or entertain to build brand awareness and drive conversions.
Example: A SaaS company shares animated explainer videos on YouTube to show how its software works.
Example: A SaaS company shares animated explainer videos on YouTube to show how its software works.
Inbound
marketing
Attracting customers through useful content and experiences tailored to them.
Example: A finance app publishes free budgeting tools and guides to draw in users organically.
Example: A finance app publishes free budgeting tools and guides to draw in users organically.
Direct
marketing
Communicating directly with customers through channels like email, SMS, or direct mail.
Example: A concert venue sends SMS alerts to fans about ticket pre-sales.
Example: A concert venue sends SMS alerts to fans about ticket pre-sales.
Referral
marketing
Encouraging existing customers to refer new ones by offering incentives.
Example: A meal delivery service offers a $20 credit for every friend a user refers.
Example: A meal delivery service offers a $20 credit for every friend a user refers.
Outdoor
marketing
Advertising in public spaces like billboards, buses, and transit shelters.
Example: A film studio promotes a new movie with a massive digital billboard in Times Square.
Example: A film studio promotes a new movie with a massive digital billboard in Times Square.
Outbound
marketing
Actively reaching out to potential customers through paid or push channels.
Example: A telecom company cold calls households to offer a new bundle plan.
Example: A telecom company cold calls households to offer a new bundle plan.
Product
marketing
Positioning and promoting a specific product to its intended market.
Example: A gaming company launches a campaign highlighting the new features of its latest console.
Example: A gaming company launches a campaign highlighting the new features of its latest console.
Public
Relations
Managing brand reputation and building relationships through media coverage and storytelling.
Example: A startup gets featured in a major tech magazine after a press release about their funding round.
Example: A startup gets featured in a major tech magazine after a press release about their funding round.
Acquisition
marketing
Strategies focused on gaining new customers or users.
Example: A subscription box company offers a limited-time discount for first-time signups.
Example: A subscription box company offers a limited-time discount for first-time signups.
Use "trybnanas"!
for $100 off your first month!
We are your professional, affordable business specialists. With Bnanas.co, each service level offers more help depending on your need. Join more successful businesses today!